Introduction to Viator: A Leading Travel Platform
When it comes to planning unforgettable travel experiences, Viator has established itself as one of the most trusted names in the tourism industry. Founded in 1995, this global travel platform has been helping travelers connect with a wide range of tours, activities, and experiences across the world. Whether you’re interested in exploring ancient ruins, indulging in local cuisine, or simply seeking an adventure in a new city, Viator offers something for every type of traveler.
As part of TripAdvisor, Viator leverages the expertise of a leading travel review site, ensuring that its offerings are not only extensive but also curated with top-notch quality. This platform allows you to book thousands of tours in more than 200 countries, making it one of the largest and most comprehensive tour providers available today.
In addition to offering a broad range of activities, Viator simplifies the travel planning process. The user-friendly interface makes it easy to search for tours based on location, interests, and trip duration, while detailed reviews from fellow travelers help guide your choices. Whether you’re booking in advance or looking for last-minute experiences, Viator has you covered with flexible options and competitive pricing.
But what truly sets Viator apart is its commitment to offering curated experiences that go beyond the typical tourist attractions. Viator works with local guides, tour operators, and businesses to provide unique, authentic experiences that you won’t find anywhere else. This dedication to quality and local culture ensures that your trip is not only memorable but also meaningful.
In this article, we’ll explore why Viator is a top choice for travelers worldwide and highlight some of the best “things to do” and activities you can book through the platform, from iconic city tours to adventurous excursions off the beaten path.
Why Choose Viator?
Viator has become a go-to platform for travelers seeking easy and reliable ways to book their tours and activities. But what sets it apart from other travel services? Let’s break down the reasons why Viator is the preferred choice for millions of travelers worldwide.
1. Extensive Selection of Tours and Activities
One of the key advantages of Viator is the sheer variety of options it offers. Whether you’re into sightseeing, outdoor adventures, cultural experiences, or food tours, Viator has something for everyone. From popular city tours in Paris, New York, and Tokyo to off-the-beaten-path excursions like scuba diving in the Maldives or hiking through the jungles of Costa Rica, the platform offers thousands of tours across more than 200 destinations worldwide.
Moreover, Viator allows you to filter your search based on your preferences, making it easier to find exactly what you’re looking for. You can sort results by activity type, price range, duration, and even traveler ratings, ensuring that your experience is tailored to your needs.
2. Reviews and Ratings from Fellow Travelers
When booking a tour, one of the most important factors to consider is the quality of the experience. Viator provides a transparent review system that allows you to read feedback from past travelers who have participated in the activities you’re interested in. This helps ensure you make an informed decision and avoid any surprises on your trip.
With millions of reviews available, you can easily gauge the popularity and reliability of a tour or activity. Whether it’s a guided walking tour through historical landmarks or a sunset cruise in a tropical destination, reviews can give you a clear idea of what to expect and whether the experience is worth your time and money.
3. User-Friendly Booking Process
Viator makes booking tours and activities incredibly easy. The website and mobile app are intuitive and designed for ease of use, allowing you to browse, compare, and book in just a few clicks. Once you’ve chosen your tour, you can instantly book it and receive an electronic voucher—there’s no need to print anything out. You can also book directly through Viator’s mobile app, which provides real-time updates and access to your bookings while on the go.
For those who like to plan ahead, Viator allows you to book tours well in advance, ensuring you have a spot reserved for the most popular experiences. Alternatively, if you prefer last-minute plans, many tours offer same-day availability, giving you the flexibility to adapt your travel itinerary.
4. 24/7 Customer Support
Travel can sometimes be unpredictable, and having access to reliable customer service is crucial. Viator understands this, which is why it offers round-the-clock customer support. Whether you need assistance with modifying your booking, have questions about a tour, or experience any issues while traveling, you can reach out to Viator’s customer service team at any time.
Additionally, Viator’s support team is multilingual, catering to the diverse needs of international travelers. This makes it easier for you to get help in your native language, no matter where you are in the world.
5. Best Price Guarantee and Flexible Cancellations
Viator offers competitive pricing for all its tours and activities. With the platform’s Best Price Guarantee, you can be confident that you’re getting the best deal available. If you happen to find the same tour at a lower price on another website, Viator promises to match the price, so you don’t have to worry about overpaying.
Moreover, Viator’s cancellation policy is designed with flexibility in mind. Many tours offer free cancellation up to 24-48 hours before the activity, allowing you to make changes to your plans if necessary, without any hassle or penalties.
6. Expert Local Guides and Unique Experiences
Another standout feature of Viator is its focus on delivering authentic, local experiences. The platform partners with knowledgeable, experienced local guides and tour operators to create memorable activities that showcase the culture, history, and natural beauty of the destination.
Whether you’re enjoying a wine tasting in Bordeaux, learning to cook traditional dishes in Italy, or going on a wildlife safari in South Africa, these local experts provide insights and stories that go beyond what you’d typically find in guidebooks or online reviews. Their passion and knowledge help make your trip more meaningful and immersive, ensuring you leave with not just photos but lasting memories.
Top Things to Do on Viator
Viator offers an incredible variety of tours and activities, from iconic sightseeing spots to unique local experiences. Whether you’re exploring a bustling city or venturing off the beaten path, there’s no shortage of adventures to embark on. Below, we highlight some of the best “things to do” on Viator, from well-known landmarks to thrilling outdoor activities and immersive cultural tours.
1. Iconic City Tours
If you’re visiting a major city, Viator has some of the best city tours to help you experience its most famous attractions. Here are a few must-do tours in iconic destinations:
Paris, France – Eiffel Tower Skip-the-Line Tour
Paris is home to some of the world’s most recognizable landmarks, and the Eiffel Tower is at the top of the list. With Viator, you can skip the long lines and head straight up to the top of this stunning structure for panoramic views of the City of Light. Whether you’re visiting during the day or at night, the views are unforgettable. You’ll also learn fascinating facts about the tower’s history from your expert guide.
New York, USA – Statue of Liberty and Ellis Island Tour
A trip to New York City wouldn’t be complete without seeing the Statue of Liberty and Ellis Island. Viator’s guided tour takes you on a boat ride to these historical sites, where you’ll learn about the history of immigration in America and get up close to Lady Liberty herself. The tour includes access to the Statue of Liberty Museum and the Ellis Island Immigration Museum, making it a rich and educational experience.
London, England – Buckingham Palace and Changing of the Guard Tour
In London, no visit is complete without witnessing the iconic Changing of the Guard ceremony at Buckingham Palace. Viator offers a guided tour that takes you to the palace, where you’ll have a chance to watch the famous guards march in their ceremonial uniforms. The tour also covers other highlights like St. James’s Park and the Horse Guards Parade.
2. Outdoor Adventures
For those who crave adventure and the great outdoors, Viator provides numerous tours that let you explore nature in exciting ways. These tours are perfect for nature lovers and thrill-seekers alike.
Grand Canyon, USA – Grand Canyon Helicopter Tour
The Grand Canyon is one of the world’s natural wonders, and there’s no better way to see it than from above. Viator offers helicopter tours that provide breathtaking views of the canyon’s vast landscapes, rock formations, and Colorado River. Whether you’re flying at sunrise or sunset, the experience is sure to leave you in awe.
Patagonia, Argentina – Patagonia Hiking Adventure
For avid hikers, Patagonia offers some of the most stunning landscapes on the planet. Viator’s hiking tours take you through the rugged terrain of this remote region, where you’ll encounter glaciers, mountains, and pristine lakes. Whether you’re trekking in Torres del Paine National Park or exploring the Fitz Roy range, you’ll experience the beauty and tranquility of Patagonia’s wilderness.
Queenstown, New Zealand – Bungee Jumping at the Kawarau Bridge
Known as the adventure capital of the world, Queenstown in New Zealand is the place to go for adrenaline junkies. Viator offers bungee jumping experiences at the famous Kawarau Bridge, the world’s first commercial bungee jumping location. If you’re looking for an unforgettable thrill, this is the ultimate activity.
3. Cultural and Historical Tours
If you’re a history buff or interested in cultural immersion, Viator has a range of tours that delve into the rich history and traditions of some of the world’s most fascinating destinations.
Cairo, Egypt – Private Tour to the Pyramids of Giza and Sphinx
Egypt’s ancient pyramids and the Sphinx are among the world’s most famous historical sites. Viator’s private tour offers an in-depth exploration of these monumental structures, with a knowledgeable guide to provide context on their fascinating history. The tour also includes a visit to the Egyptian Museum, where you can view priceless artifacts from ancient Egypt.
Angkor Wat, Cambodia – Full-Day Tour of Angkor Wat Temples
Angkor Wat is one of the largest and most impressive religious monuments in the world. Viator offers a full-day tour of the Angkor Archaeological Park, where you’ll explore not only Angkor Wat itself but also other significant temples like Bayon and Ta Prohm. A local guide will take you through the temples, explaining their significance and providing insights into their history.
Kyoto, Japan – Traditional Tea Ceremony Experience
Kyoto is the cultural heart of Japan, and no visit is complete without experiencing a traditional Japanese tea ceremony. Viator’s tour lets you participate in this centuries-old ritual, where you’ll learn the art of tea preparation, its significance in Japanese culture, and the meditative process behind it. It’s an intimate and peaceful experience that offers a unique glimpse into Japanese traditions.
4. Unique and Off-the-Beaten-Path Experiences
If you’re looking to try something a little different and get off the typical tourist trail, Viator offers a variety of unique experiences that let you immerse yourself in local culture in a way that most travelers miss.
Rome, Italy – Pasta-Making Class with a Local Chef
In Rome, food is an essential part of the culture, and what better way to experience Italian cuisine than by making your own pasta? Viator’s pasta-making class, led by a local chef, teaches you how to create traditional Italian dishes from scratch. Afterward, you’ll sit down to enjoy the meal you’ve prepared, paired with delicious Italian wine.
Tokyo, Japan – Private Sumo Wrestling Experience
For a truly unique experience in Tokyo, Viator offers the chance to watch and interact with sumo wrestlers. You’ll attend a sumo practice session, where you can learn about the history and techniques of this ancient Japanese sport. It’s an exclusive experience that provides insight into one of Japan’s most iconic traditions.
Istanbul, Turkey – Bosphorus Dinner Cruise with Live Music
To experience the magic of Istanbul, there’s no better way than to take a dinner cruise along the Bosphorus Strait. Viator’s Bosphorus dinner cruise includes a delicious Turkish feast, accompanied by live music and dance performances. As you glide past the city’s stunning landmarks, including the Hagia Sophia and the Blue Mosque, you’ll enjoy a one-of-a-kind evening in Istanbul.
How to Book a Tour on Viator
Booking a tour or activity through Viator is quick, easy, and straightforward. Whether you’re a first-time user or a seasoned traveler, Viator’s user-friendly interface and helpful features make it simple to secure your spot on your next adventure. Here’s a step-by-step guide on how to book your perfect tour on Viator.
The first step in booking your tour is to browse Viator’s extensive selection of activities. On the homepage, you can enter the destination you’re interested in or search for specific tours, activities, or experiences. The platform’s search bar allows you to find tours by location, activity type, duration, and even your interests.
You can also refine your search with filters such as:
- Activity type (e.g., sightseeing, adventure, food tours)
- Price range
- Tour duration
- Traveler rating (so you can choose the best-reviewed options)
- Availability (whether the tour is available on your travel dates)
This makes it easy to narrow down your options and find the perfect tour that fits your schedule and preferences.
2. Read Reviews and Ratings
Once you’ve found a few tours that catch your eye, it’s time to check out the reviews and ratings from other travelers. Viator provides detailed feedback on each tour, including written reviews and star ratings based on various aspects of the experience, such as the guide’s knowledge, the quality of the tour, and overall satisfaction.
Reading these reviews can give you a clear idea of what to expect and help you make an informed decision. Whether it’s a food tour in Italy or a helicopter ride in New York, customer feedback will help you assess whether the activity meets your expectations.
3. Choose the Right Tour and Date
After selecting your tour, the next step is to choose the date and time that works best for you. Many tours have flexible scheduling, so you can easily pick a time slot that aligns with your itinerary. For more popular tours, such as visits to the Eiffel Tower or Statue of Liberty, it’s often a good idea to book in advance to secure your spot, especially during peak tourist seasons.
Viator also offers instant booking for many tours, allowing you to make last-minute plans with ease. If you’re booking for a large group or special event, Viator provides options for private tours or customized experiences as well.
4. Provide Your Details and Payment
Once you’ve selected your tour and date, it’s time to enter your booking details. You’ll need to provide basic information, such as the number of participants and any special requests (e.g., dietary preferences or accessibility needs). This ensures that the tour operator is fully prepared for your arrival.
Viator offers a secure and straightforward payment process. You can pay for your booking using various methods, including credit/debit cards and PayPal. After completing the payment, you’ll receive an immediate confirmation of your booking along with an e-ticket or voucher, which you can show either on your phone or print out (depending on the tour’s requirements).
5. Manage Your Booking
After booking your tour, you’ll have access to your Viator account, where you can easily manage your bookings. This includes the ability to:
- View your booking details (tour information, date, time, location)
- Modify or cancel your booking (subject to the tour’s cancellation policy)
- Add any special requests (for things like dietary restrictions or specific accessibility needs)
- Access your ticket or voucher for easy check-in on the day of your tour
If you have any questions or need assistance, Viator also provides 24/7 customer support, so you can rest assured that help is always available if anything changes or if you need to adjust your plans.
6. Enjoy Your Tour!
Once you’ve booked your tour, all that’s left to do is enjoy your adventure. Whether you’re embarking on a thrilling outdoor experience or exploring a historic city, Viator ensures that your travel experience is seamless from start to finish. Your guide will be there to welcome you, provide expert insights, and ensure you have a memorable time.
That’s a breakdown of how easy it is to book a tour with Viator! From browsing options to managing your booking, the process is designed to be hassle-free, ensuring you can focus on the fun and excitement of your travel experience.
Conclusion: Why Viator is the Ultimate Travel Companion
Whether you’re exploring iconic landmarks, embarking on thrilling outdoor adventures, or immersing yourself in local culture, Viator is your go-to platform for booking unforgettable travel experiences. With its vast selection of tours, user-friendly booking system, and commitment to quality, it’s no wonder that millions of travelers worldwide trust Viator to enhance their journeys.
By offering an extensive range of activities, from classic sightseeing tours to unique and off-the-beaten-path experiences, Viator ensures that there’s something for everyone, no matter your interests or travel style. What sets Viator apart is its emphasis on authenticity and local expertise, providing travelers with experiences that go beyond the ordinary and truly connect them with the heart of each destination.
The platform’s easy-to-use interface, transparent review system, flexible cancellation policies, and 24/7 customer support make booking your next adventure simple and stress-free. Whether you’re planning months in advance or booking a last-minute excursion, Viator gives you the flexibility and peace of mind to focus on what matters most—having fun and making memories.
So, what are you waiting for? Next time you’re planning a trip, don’t miss out on the opportunity to discover the best tours and things to do with Viator. Start exploring today and unlock a world of unforgettable experiences.
Sahil Farooq